About



When I craved a vegan, non-processed donut that didn't exist, I created my own.

Now understand, this was quite a challenge since I came from a marketing background that included zero professional baking experience and I basically had no idea what I was doing. 

I had so many fails it wasn't even funny. So much inedible batter went in the trash, and I grew more and more frustrated, but still determined. 

When I finally got the donut I wanted - a soft, cake-like donut made with no artificial ingredients or preservatives, I was so excited!

I also wanted to make a donut that everyone liked, regardless of dietary preference. I tested my first donuts on friends and family who were not vegan, and since they all said, "are you sure this is vegan?" I knew I was on to something.

So Rustic Donut was born in March of 2015, where I sold donuts at a farmer's market and online from my home kitchen.

About 3 months later without a business plan, investors or partners and $500 in savings to start, I joined a commercial kitchen and sold to coffee shops.

Soon, requests for gluten-free vegan donuts rolled in. I put it off for months since I never ate or baked anything gluten-free before. Plus, to be honest, I was terrified to try.

But I knew it was important to you and I couldn't let you down, so after about 6 months, I finally came up with a gluten-free vegan donut and gave away free samples at Ziggi's Coffee in Longmont. That donut, the gluten-free vegan Chocoholic, is still one of our best sellers today.

I've come up with new vegan flavors since then like Lemonade Stand, S'mores, Cookies n Cream, Maple Salted Walnut and PB Chocolate, always with you in mind.

I may not provide a gazillion varieties, but I like to keep things simple. Plus I'm a one woman run shop right now making about 40 dozen donuts per week, so there's that.😉

I built Rustic Donut on passion and a dream and it wouldn't exist without you, my customers and wholesale partners. So thank you, each and every one of you, for your support.

Whether you've been with Rustic Donut from the beginning, or you recently found us, you all have a special place in my heart.

I'm excited to see what the future has in store and can't wait to share it with you.

With🍩❤,

Jenni